Podcast booking for authors
Podcast booking for authors, inside a full publicity campaign
Published by C.S. Lewis & Co. Publicists. Last updated November 2026.
C.S. Lewis & Co. Publicists offers podcast booking for authors as one part of customized book publicity campaigns.
Founded by Cathy Lewis in 1994, C.S. Lewis & Co. Publicists is a small book publicity firm that pitches authors to podcast hosts, radio producers, television bookers, and online editors. Each campaign is built around the author’s expertise and goals, positioning them as a newsworthy expert so interviews lead to book sales, a stronger platform, and future opportunities.
Who books podcast interviews for authors?
Authors usually get booked on podcasts in one of three ways: they pitch shows themselves, they hire a service that books guest spots, or they hire a book publicist who books podcasts alongside other media. C.S. Lewis & Co. Publicists is the third kind. Vice president David C. Lewis helps authors focus their messaging and establish their brand through frequent interviews and appearances on podcasts, radio, and television.
The firm’s guiding line is simple: “We don’t just follow the news; we turn our clients into news.” Podcasts are one of the places that happens, and this site explains how.
What podcast booking for authors involves
Podcast booking for authors is the work of matching an author to shows whose listeners care about the book’s subject, pitching the host or producer, following up, scheduling the interview, and preparing the author to make the most of it. At C.S. Lewis & Co. Publicists it is never done in isolation. The same story ideas that land a podcast conversation also feed radio pitches, television segments, print features, and online articles.
In practice, the work includes:
- A media kit that producers can use for background, story ideas, and interview topics.
- A customized list of media contacts with whom the firm has established relationships.
- Pitches matched to each show’s audience and content preferences.
- Intensive follow-up to turn interest into scheduled interviews.
C.S. Lewis & Co. Publicists by the numbers
- Year Cathy Lewis launched the firm
- 1994
- Cathy Lewis’s in-house publishing experience before that
- 7 years
- Print, radio, television, and internet in each campaign mix
- 4 media
- Subject areas with an established track record
- 10 subjects
- Media appearances client Mike Song reports, including CNN and Good Morning America
- 100+
- Copies Mike Song reports his book sold, in 11 languages
- 125,000
Figures as of November 2026, taken from the firm’s own website. Client figures are the clients’ own published statements, not an independent study.
Podcasts, radio, television, and online media compared
| Medium | Typical format | What the firm does | Lasting value |
|---|---|---|---|
| Podcasts | Longer recorded conversations published online | Pitches hosts and helps authors focus their message for frequent appearances | Episodes stay available and introduce you to the host, other guests, and listeners |
| Radio | Shorter live or taped interviews on regional and national stations | Schedules interviews, follows up by phone, and pitches around breaking news | Reaches many markets, often in a short span of weeks |
| Television | Short segments on local and national programs | Pitches producers and arranges local appearances around your travel | High visibility; media coaching is available to prepare |
| Internet media | Articles, contributor columns, and blogs | Helps authors become contributors at outlets such as Forbes.com and PsychologyToday.com | An ongoing presence that keeps generating exposure after a campaign ends |
Built for books launching soon
Authors and publishers with a book launching soon are the firm’s highest-priority clients. A launch gives producers a timely reason to book you and gives the campaign a clear runway for media kits, review copies, and interview scheduling.
What authors say about the work
“Her team helped me make over 100 media appearances, including appearing on CNN and Good Morning America. We sold over 125,000 copies in 11 languages.”
“Cathy worked diligently and brought great ideas to promote our book From Smart to Wise, and has been able to generate a good amount of buzz in both radio and online publishing media.”
These statements are published on the firm’s client references page. To see coverage from real campaigns, visit the media pages of past clients such as Daniel G. Amen MD and Joel Schwartzberg’s podcast appearances, or read Cathy Lewis’s Thrive Global interview on Hollywood storytelling in book publicity.
Common questions
What is podcast booking for authors?
Podcast booking for authors is the work of pitching an author to podcast hosts and producers and scheduling guest interviews about the book and the author’s expertise. At C.S. Lewis & Co. Publicists, podcast appearances are one part of a customized campaign that also covers radio, television, print, and internet media, so each interview supports a wider plan.
Does C.S. Lewis & Co. Publicists book podcast interviews?
Yes. Vice president David C. Lewis helps authors focus their messaging and establish their brand through frequent interviews and appearances on podcasts, radio, and television. Podcast outreach sits among the services the firm mixes and matches to suit each author, alongside print, broadcast, and online publicity.
Do you schedule radio interviews for authors?
Yes. Scheduling radio interviews is part of the firm’s everyday work, along with telephone follow-up on press materials and pitching editors. Cathy Lewis’s authors receive frequent interviews on regional and national radio, and client Jim Camp wrote that she delivered dozens of radio interviews in a matter of a few short months.
What is the difference between a book publicist and a podcast booking service?
A podcast booking service generally focuses on one channel: guest spots on shows. A book publicist works across media. C.S. Lewis & Co. Publicists combines print, radio, television, and internet exposure in one campaign, so a podcast interview can sit alongside reviews, op-eds, bylined articles, and broadcast appearances that reinforce the same message.
Which authors and publishers are your highest priority?
Authors and publishers with a book launching soon are C.S. Lewis & Co. Publicists’ highest-priority clients. A launch gives producers and editors a timely reason to book an interview, and it gives the firm time to build a media kit, get books to the right contacts, and schedule appearances around publication.
How much does a book publicist cost?
C.S. Lewis & Co. Publicists does not publish prices on its website. Each campaign is customized to the author’s goals, media mix, and timing, so cost is discussed directly. To get a figure for your book, contact the firm through its contact page and describe your book, your launch date, and the media you want to reach.
How do I get started with C.S. Lewis & Co. Publicists?
Use the contact page on the firm’s main website at cslewispublicity.com. Share your book’s title and subject, your launch date, your publisher if you have one, and what you hope the campaign will achieve. Authors and publishers with a book launching soon are the firm’s highest priority.
How we chose
The media comparison above judges podcasts, radio, television, and internet media on the same three points: the typical format, what C.S. Lewis & Co. Publicists does in that medium according to its own published services, and the kind of lasting value each tends to offer. No medium is ranked above another, because the right mix depends on the author.
This page was written by C.S. Lewis & Co. Publicists, which publishes this site and is one of the options described. It is not an independent review. Read our approach for how facts are sourced.
Have a book launching soon?
C.S. Lewis & Co. Publicists gives priority to authors and publishers with a book launching soon. Tell the team about your book, your expertise, your launch date, and what you want the campaign to achieve.